10 years and going strong: What makes the IPL's business model so attractive?

As cricket enthusiasts get set to be glued to their television sets for the beginning of the 10th season of Indian Premier League (IPL), it is worthwhile to ask the question: just how has the league gone from strength to strength despite its share of scandals and a cricket format (T20) that was pooh-poohed by purists as no more than entertainment.

 

Lalit Modi, the brain behind bringing business, entertainment and sports together, in 1994 toyed with the idea of launching a world class cricketing league. But the process to launch the IPL got expedited after the launch of Indian Cricket League (ICL), which was later trounced by the former.

 

What makes IPL’s business model so viable?

Before starting IPL in India, Modi studied business models of sporting leagues in US and Europe. This helped him to begin IPL on a firm footing.

 

According to global valuation and corporate finance advisor Duff & Phelps, the value of brand IPL has jumped to USD 4.16 billion after the 2016 edition, against USD 3.5.54 billion in 2015.

 

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