Lenovo to focus on experiential mktg, differentiated products
Handset maker Lenovo will invest in experiential marketing and introduce differentiated products in the country as it looks to further consolidate its position in the Indian market.
Lenovo, which also sells Motorola phones, is also focussing on expanding its business in offline retail to drive growth.
"We have grown from being No 31 in 2013 to being No 2 in 2016. We are focussed on bringing in differentiated products and offering premium experience to consumers," Lenovo MBG India Executive Director Sudhin Mathur told reporters here.
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