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Driven by low-priced data offers, mobile internet usage was up by 29
per cent in the period October-December 2016, over the previous quarter,
a joint report by market research firm Kantar IMRB and Mobile Marketing
Association (MMA) said on Thursday.
Search, social, messaging as a category was the topmost engaged and
the average time spent grew by more than 50 per cent. WhatsApp witnessed
150 per cent growth in usage over the previous quarter.
"The entry of Jio with its free 4G data offer redefined the mobile
landscape by triggering an increase in data usage amongst consumers and
also led to a fundamental restructuring of the telecom industry," said
Hemant Mehta, Managing Director, Media and Digital, Kantar IMRB, in a
statement.
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